Alvin Toffler was born on October 4, 1928, in New York City, and raised in Brooklyn. He was the son of Rose (Albaum) and Sam Toffler, a furrier, both Jewish immigrants from Poland. He had one younger sister. He was inspired to become a writer at the age of 7 by his aunt and uncle, who lived with the Tofflers.
The late Alvin Toffler (1928-2016) was the best-selling, ground-breaking author of The Third Wave, Powershift and The Adaptive Corporation. A social thinker, visiting professor at Cornell University and futurist, Toffler burst into the world’s consciousness in 1970 with this predictive tome.
Toffler’s ability to take current trends, mix them with science, season them with research, and then produce social, financial and medical prognostication brought him fame, fortune and an audience in 50 nations. His writing is simple and easy to read, but it hits like a hammer. His convincing arguments changed how people thought about the future and elevated the level of discussion of trends and their impacts. Toffler introduced the idea that the average reader could easily comprehend upcoming megatrends that would shape the world. He showed audiences how large – and largely ignored – forces combine to make the future. He also introduced a new level of paranoia about people being unable to control the shape of the coming world. Toffler teaches these lessons.
Society is experiencing too much change too soon. “Future Shock” is Alvin Toffler’s name for the trauma that results from having too much change of too great a scope thrust upon you in too short a time frame.
He explores how you might adapt most sanely to a coming world. As you read, bear in mind that Future Shock first appeared in 1970, when most people didn’t know that many familiar forms of commerce, discourse and technology would soon vanish. Toffler establishes a new aspirational social norm: Preparing for and embracing change.
He couches his most accurate and startling predictions (like the advent of the World Wide Web) in terms that, at the time of publication, society couldn’t yet embrace. Yet his abstract examples turn out to be quite accurate descriptions of some of the cataclysmic changes the Internet made possible.
Toffler in 2006 Born ( 1928-10-04)October 4, 1928, U.S. Died June 27, 2016 (2016-06-27) (aged 87), California, U.S. Nationality American Alma mater (B.A.) Occupation, author, journalist, educator Known for Spouse(s) Adelaide Elizabeth 'Heidi' (Farrell) Toffler Children 1 Awards Multiple honorary doctorates, McKinsey Foundation Book Award, Officier de L'Ordre des Arts et Lettres Website Alvin Toffler (October 4, 1928 – June 27, 2016) was an American writer, and known for his works discussing modern technologies, including the and the, with emphasis on their effects on cultures worldwide.
Toffler was an associate editor of magazine. In his early works he focused on technology and its impact, which he termed '.' In 1970 his first major book about the future, became a worldwide best-seller and has sold over 6 million copies. He and his wife Heidi Toffler, who collaborated with him for most of his writings, moved on to examining the reaction to with another best-selling book, The Third Wave in 1980. In it, he foresaw such technological advances as cloning, personal computers, the Internet, cable television and mobile communication.
His later focus, via their other best-seller, Powershift, (1990), was on the increasing power of 21st-century military hardware and the proliferation of new technologies. He founded Toffler Associates, a company, and was a visiting scholar at the, visiting professor at, faculty member of the, a correspondent, and a business consultant. Toffler's ideas and writings were a significant influence on the thinking of business and government leaders worldwide, including United States politician, China's, and AOL founder. Contents.
Early life Alvin Toffler was born on October 4, 1928, in New York City, and raised in Brooklyn. He was the son of Rose (Albaum) and Sam Toffler, a, both Jewish immigrants from Poland. He had one younger sister.
He was inspired to become a writer at the age of 7 by his aunt and uncle, who lived with the Tofflers. 'They were Depression-era literary intellectuals,' Toffler said, 'and they always talked about exciting ideas.' Toffler graduated from in 1950 as an English major, though by his own account he was more focused on political activism than grades. He met his future wife, Adelaide Elizabeth Farrell (nicknamed 'Heidi'), when she was starting a graduate course in linguistics. Being radical students, they decided against further graduate work and moved to the, where they married on April 29, 1950. Career Seeking experiences to write about, Alvin and Heidi Toffler spent the next five years as workers on while studying industrial in their daily work. He compared his own desire for experience to other writers, such as, who in his quest for subjects to write about sailed the seas, and, who went to pick grapes with migrant workers.
In their first factory jobs, Heidi became a in the aluminum foundry where she worked. Alvin became a millwright and welder. In the evenings Alvin would write poetry and fiction, but discovered he was proficient at neither.
His hands-on practical labor experience helped Alvin Toffler land a position at a union-backed newspaper, a transfer to its Washington bureau in 1957, then three years as a, covering Congress and the White House for a Pennsylvania daily newspaper. They returned to New York City in 1959 when Fortune magazine invited Alvin to become its labor columnist, later having him write about business and management. After leaving Fortune magazine in 1962, Toffler began a freelance career, writing long form articles for scholarly journals and magazines. His 1964 Playboy interviews with Russian novelist and were considered among the magazine's best. His interview with Rand was the first time the magazine had given such a platform to a female intellectual, which as one commentator said, 'the real bird of paradise Toffler captured for Playboy in 1964 was Ayn Rand.' Toffler was hired by to conduct research and write a paper on the social and organizational impact of computers, leading to his contact with the earliest computer 'gurus' and artificial intelligence researchers and proponents. Invited him to write about its research laboratory and consulted him for strategic advice.
This AT&T work led to a study of telecommunications, which advised the company's top management to break up the company more than a decade before the government forced AT&T to break up. In the mid-1960s, the Tofflers began five years of research on what would become, published in 1970. It has sold over 6 million copies worldwide, according to the New York Times, or over 15 million copies according to the Tofflers' Web site. Toffler coined the term 'future shock' to refer to what happens to a society when change happens too fast, which results in social confusion and normal decision-making processes breaking down.
The book has never been out of print and has been translated into dozens of languages. He continued the theme in The Third Wave in 1980. While he describes the first and second waves as the agricultural and industrial revolutions, the 'third wave,' a phrase he coined, represents the current information, computer-based revolution. He forecast the spread of the Internet and email, interactive media, cable television, cloning, and other digital advancements. He claimed that one of the side effects of the digital age has been 'information overload,' another term he coined. In 1990 he wrote Powershift, also with the help of his wife, Heidi.
In 1996, with American business consultant Tom Johnson, they co-founded Toffler Associates, an advisory firm designed to implement many of the ideas the Tofflers had written on. The firm worked with businesses, NGOs, and governments in the United States, South Korea, Mexico, Brazil, Singapore, Australia, and other countries.
During this period in his career, Toffler lectured worldwide, taught at several schools and met world leaders, such as, along with key executives and military officials. Ideas and opinions. 'A new civilization is emerging in our lives, and blind men everywhere are trying to suppress it. This new civilization brings with it new family styles; changed ways of working, loving, and living; a new economy; new political conflicts; and beyond all this an altered consciousness as well.The dawn of this new civilization is the single most explosive fact of our lifetimes.' Alvin Toffler, from The Third Wave (1980) Toffler stated many of his ideas during an interview with the Australian Broadcasting Corporation in 1998. Among a few of his opinions, he said that 'Society needs people who take care of the elderly and who know how to be compassionate and honest. Society needs people who work in hospitals.
Society needs all kinds of skills that are not just cognitive; they're emotional, they're affectional. You can't run the society on data and computers alone.' His opinions about the future of education, many of which were in Future Shock, have often been quoted. An often misattributed quote, however, is that of psychologist Herbert Gerjuoy: 'Tomorrow's illiterate will not be the man who can't read; he will be the man who has not learned how to learn.' Early in his career, after traveling to other countries, he became aware of the new and myriad inputs that visitors received from these other cultures. He explained during an interview that some visitors would become 'truly disoriented and upset' by the strange environment, which he described as a reaction to. From that issue, he foresaw another problem for the future, when a culturally 'new environment comes to you.
And comes to you rapidly.' That kind of sudden cultural change within one's own country, which he felt many would not understand, would lead to a similar reaction, one of 'future shock', which he wrote about in his book by that title. Toffler writes: We must search out totally new ways to anchor ourselves, for all the old roots — religion, nation, community, family, or profession — are now shaking under the hurricane impact of the accelerative thrust.
In his book, Toffler describes three types of societies, based on the concept of 'waves' — each wave pushes the older societies and cultures aside. He describes the 'First Wave' as the society after and replaced the first cultures. The 'Second Wave,' he labels society during the (ca. Late 17th century through the mid-20th century). That period saw the increase of urban industrial populations which had undermined the traditional, and initiated a factory-like education system, and the growth of the corporation.
Toffler said: The Second Wave Society is industrial and based on, mass, mass entertainment, and. You combine those things with, concentration, and synchronization, and you wind up with a style of organization we call. The 'Third Wave' was a term he coined to describe the, which began in the late 1950s. His description of this period dovetails with other futurist writers, who also wrote about the, Era, terms which highlighted a scientific-technological revolution.
The Tofflers claimed to have predicted a number of geopolitical events, such as the collapse of the Soviet Union, the fall of the Berlin Wall and the future economic growth in the Asia-Pacific region. Influences and popular culture Toffler often visited with dignitaries in Asia, including China's, Singapore's and South Korea's, all of whom were influenced by his views as Asia's emerging markets increased in global significance during the 1980s and 1990s. Although they had originally censored some of his books and ideas, China's government cited him along with and as being among the Westerners who had most influenced their country. The Third Wave along with a video documentary based on it became best-sellers in China and were widely distributed to schools. Toffler's influence on Asian thinkers was summed up in an article in, published by the: Where an earlier generation of Chinese, Korean, and Vietnamese revolutionaries wanted to re-enact the as imagined by, their post-revolutionary successors now want to re-enact as imagined by Alvin Toffler.
House Speaker publicly lauded his ideas about the future, and urged members of Congress to read Toffler's book, Creating a New Civilization (1995). Others, such as AOL founder, cited Toffler's The Third Wave as a formative influence on his thinking, which inspired him to write The Third Wave: An Entrepreneur's Vision of the Future in 2016.
Case said that Toffler was a 'real pioneer in helping people, companies and even countries lean into the future.' In 1980 founded, which he said was inspired by Toffler's forecasting the end of the dominance of the three main television networks. Turner's company, Turner Broadcasting, published Toffler's Creating a New Civilization in 1995. Shortly after the book was released, Russian president hosted the Global Governance Conference in San Francisco with the theme, Toward a New Civilization, which was attended by dozens of world figures, including the Tofflers, and Turner with his then-wife, actress. Mexican billionaire was influenced by his works, and became a friend of the writer.
And global marketer also said he was inspired by Toffler's works. Since the 1960s, people had tried to make sense out of the effect of new technologies and social change, a problem which made Toffler's writings widely influential beyond the confines of scientific, economic, and public policy. His works and ideas have been subject to various criticisms, usually with the same argumentation used against: that foreseeing the future is nigh impossible.
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Pioneer cites Toffler's phrase 'techno rebels' in The Third Wave as inspiring him to use the word 'techno' to describe the he helped to create Musicians and both wrote songs called 'Future Shock.' Science fiction author wrote 'The Shockwave Rider,' from the concept of 'future shock.' The nightclub Toffler, in, is named after him. Critical assessment , the management consultancy firm, identified Toffler in 2002 as being among the most influential voices in business leaders, along with and.
Toffler has also been described in a interview as the 'world's most famous futurologist'. In 2006 the classed him among the 50 foreigners who shaped modern China, which one U.S. Newspaper notes made him a 'guru of sorts to world statesmen.' Prime Minister of China convened conferences to discuss The Third Wave in the early 1980s, and in 1985 the book was the No. 2 best seller in China.
Author characterizes Toffler as an important early influence on political thought. Became close to the Tofflers in the 1970s and said The Third Wave had immensely influenced his own thinking and was 'one of the great seminal works of our time.' Selected awards Toffler has received several prestigious prizes awards, including the Book Award for Contributions to Management Literature, Officier de, and appointments, including Fellow of the and the. In 2006, the Alvin and Heidi Toffler were recipients of 's Independent Award.
Personal life Toffler was married to Heidi Toffler, also a writer and futurist. They lived in the section of Los Angeles, California, and previously lived in.
The couple's only child, Karen Toffler (1954–2000), died at age 46 after more than a decade suffering from. Alvin Toffler died in his sleep on June 27, 2016, at his home in Los Angeles. No cause of death was given. Bibliography Alvin Toffler co-wrote his books with his wife Heidi. Martin's Press,. (1968) Praeger (editors),.
(1970) Bantam Books,. The Futurists (1972) Random House (editors),. (1974) Random House (editors),. (1975) Bantam Books,.
(1980) Bantam Books,. (1983) William Morrow & Co,. (1985) McGraw-Hill,. (1990) Bantam Books,. (1995) Turner Pub,.
(1995) Warner Books,. (2006) Knopf, See also. References.